Rodrigo
Cano

Marketing & Client Lead @ NeuWrk

"Delivering creative firepower to game-changing ideas."

Portrait of Rodrigo Cano
Rodrigo Cano working

            

Who I Am

Brand & marketing project leader working with fast-moving teams at the edge of tech, cybersecurity, and culture. At NeuWrk, I help startups turn vision into execution, managing branding, content, and design workflows that actually keep up with growth. I specialize in leading teams through organized chaos: solid timelines, shifting goals, and ambitious founders. Whether it’s launching a website strategy, scaling content, or producing sharp video, I make sure it gets done.

Work History

Oct 2024 — Present Remote

Marketing and Client Relations Lead — NeuWrk

Helping fast-growing startups and frontier companies bring their brand and marketing to life. I lead projects from kickoff to delivery, making sure strategy, content, and design align with our clients’ vision and move fast without breaking.

At NeuWrk, we offer strategic firepower for ambitious teams, whether that’s building a brand from scratch, running content ops, or delivering short-form video at scale. I keep everything on track and make sure the work hits hard.

  • Lead end-to-end client engagements for tech and cybersecurity companies, scoping integrated marketing strategies and managing project execution within agreed milestones and budget.
  • Develop data-driven digital marketing initiatives spanning campaign strategy, paid media planning, content programs, email lifecycle marketing, and brand positioning across multi-channel programs.
  • Manage creative development and campaign production, coordinating internal teams and external partners to deliver against client business objectives.
  • Advise founders and marketing leaders on go-to-market planning, demand generation, and campaign performance using data insights from Google Ads, HubSpot, and analytics platforms.
  • Own client account relationships across the Americas, Europe, and APAC, presenting cross-border strategy and results to executive stakeholders.
Black Bison Cyber Black Bison Cyber
Nearshore Cyber Nearshore Cyber
Efeeo Efeeo
Reisender Reisender
Emulated Criminals Emulated Criminals
Shea Nangle Shea Nangle
Black Bison Cyber Black Bison Cyber
Nearshore Cyber Nearshore Cyber
Efeeo Efeeo
Reisender Reisender
Emulated Criminals Emulated Criminals
Shea Nangle Shea Nangle
Sep 2022 — Present United States

Content Manager — The Cyber Idiots

May — Oct 2024 Remote

Social Media Manager — Maltego Technologies

Owned social media strategy and execution for a leading cyber intelligence platform, developing data-driven content programs and campaign performance reporting for a global audience of security professionals. Translated complex technical concepts into compelling brand narratives across channels.

Nov 2022 — Apr 2024 Guadalajara

Marketing Associate — Echelon Risk + Cyber

  • Led integrated digital marketing programs for a cybersecurity consulting firm, including multi-channel campaign execution, content strategy, email lifecycle and nurture programs, social media, video production, and event and webinar marketing.
  • Built automated marketing workflows and performance reporting in HubSpot, supporting demand generation across the client lifecycle.
  • Collaborated with consultants and partners to align marketing programs with pipeline and revenue goals.
Dec 2021 — Nov 2022 Guadalajara

Social Media Intern — Echelon Risk + Cyber

Managed social media presence on LinkedIn and Twitter, creating content and supporting campaigns targeting enterprise cybersecurity decision-makers.

Aug 2020 — Feb 2021 Part-time

Content Coordinator — Urban Utility

Coordinated content creation and social media strategy for a streetwear and lifestyle brand, developing campaigns that connected with a young, urban audience.

Jan — May 2018 Guadalajara

Marketing Intern — Solomon MX

Beyond the Day Job

Aramis Platform UI
Design & UI

Project Aramis

Cybersecurity talent verification platform addressing the trust gap in technical hiring.

Content Manager / Editor · Sep 2022 — Nov 2025

The Cyber Idiots

Editorial and content production for a cybersecurity-focused media brand.

Guitarist

Timoti La Moto Casco

Neo-psychedelic garage rock band. Classical guitar background meets experimental sound and DIY production.

What I Do

Strategy

I shape brand positioning and go-to-market plans for tech and cybersecurity companies, from a first identity to multi-channel campaigns. Every plan starts from the client’s business goals and the data behind them.

Marketing Strategy Branding Go-to-Market Planning Demand Generation Brand Development Content Strategy Digital Marketing Company Identity

Execution

I lead projects from kickoff to delivery, coordinating internal teams and external partners within agreed milestones and budget. Content, design, video and campaigns ship on time and hit hard.

Project Oversight Project Management Client Management Video Production Content Creation Copywriting Graphic Design Paid Media Email Lifecycle Marketing

Tools

I run campaigns, automation and performance reporting in HubSpot, Google Ads and Google Analytics. Design and production happen in Figma and Adobe Creative Suite, with ClickUp keeping every timeline in view.

Google Ads Adobe Creative Suite Google Analytics Figma HubSpot ClickUp

Background

2017 — 2022

B.A. Communication and Media Studies

Tecnológico de Monterrey

2023

Google Ads Search Certification

Google

2022

HubSpot Certifications

Email Marketing · Inbound Sales · Social Media

Google Ads Search Certified HubSpot Email Marketing HubSpot Inbound Sales HubSpot Social Media Marketing